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By Pamela Cox-Otto, President, Interact Communications
Problem solving is a unique mix of understanding the problem intimately and yet viewing it in a fresh way that presents new solutions.
You know the challenges your two-year college faces in recruitment, public relations, strategic planning and marketing. Sometimes you know exactly what has caused those problems, and sometimes you simply see the effects.
That’s where outside help can bring new answers and new solutions.
Good market research can help you identify what’s gone wrong as well as find your strengths and play to them.
Solid marketing expertise can offer new solutions as well as technical advice and temporary helping hands.
Expert public relations staff can help you mend fences with your local media, as well as bring community groups onto your side.
Media production specialists can deliver videos, web sites and publications targeted to your community and your particular issues without overtaxing your staff.
But all of this must be done with an eye to the special mission of two-year community and technical colleges. That’s why just any marketing organization won’t work. It would take too long to teach them the differences between 2 and 4 year schools, and between marketing education and selling widgets.
That’s why your outside expert should already be an expert on two year colleges.
That’s why your outside expert can bring solutions, not simply another bill to pay.
That’s why your outside expert should be Interact Communications.
- Pamela Cox-Otto has served as a Vice President of College Relations and Development, Marketing Manger, Public Information Officer and Foundation Executive Director for two-year colleges in California and the Midwest. She brings more than 20 years experience in community and technical college research, marketing, fund development and public relations.
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