Chippewa Valley Technical College

Eau Claire, Wisconsin

Go For What You Want is a video used to recruit prospective students for Chippewa Valley Technical College. Students and faculty share their thoughts on their CVTC experience and the potential opportunities their educational experiences provide. The video is built around the branding statement that Interact developed for Chippewa Valley, “Go for what you want.”
A Cinéma-vérité treatment was used that made no effort to hide the production. It’s been several years since this was produced but we still like this video and it is still in use by the college.