The pool of high school graduates is shrinking while the pool of diverse students is growing. Educational expectations are in flux and everyone is anticipating the evolution of a new generation. In the meantime, Generation X is cranky and Gen Y is distrustful and you’re supposed to market to them.
Interact does ongoing and original research to identify the latest trends in marketing to different generations. We combine that research with the most recent academic and professional findings to create a modern roadmap for college recruitment.