Pioneers of New Media
Andrew Soderberg
At Atari, Inc. in the early 1980s, he was involved in the development of the
first computer and laserdisc-based interactive information kiosks used in
retail. Mr. Soderberg was also the Production Manager for Atari's television
commercials which won several Clios. At ViMart Corp., he further developed
and marketed interactive kiosks to sell computer software at Sears and K-Marts
stores nationwide. As Director of Marketing, at Aapps Corp., Mr. Soderberg
was the first to market digital video products for the Macintosh, before QuickTime
was developed. This led to his joining Apple Computer, Inc. in 1990, as their
Evangelist responsible for the creation of QuickTime hardware by third party
developers.
During his tenure at Apple, he was instrumental in the creation of strategic
partnerships as well as enlisting dozens of companies worldwide to develop
new products using QuickTime. As Advanced Technology CPU Evangelist, Mr. Soderberg
was one of the five-member team that managed the development of the AV Technology
Macintosh computers.
Currently Mr. Soderberg is using the technologies he has promoted for so
long, to create solutions for corporate clients with his multimedia production
company, Merlin Media, Inc. He is also co-author of the book Desktop Video
Studio published by Random House Electronic Publishing in June of 1995.
Tom Hudson
He has written for the nationally-distributed magazine, The Atari Connection,
and has had his works translated into six languages for use in more than twenty
foreign countries. In the early to mid 1980s he managed worldwide development
of training for the home computer division of Atari, Inc., and helped create
some of the first widely-used computer-based training tools for personal computers.
As Senior Instructional Designer for Apple Computer, Inc., Mr. Hudson pioneered
the use of interactive, multimedia for training a worldwide sales and support
force with the development of Apple's first interactive CD-ROM incorporating
text, graphics, animation, audio and video elements. He helped promote the
further use of multimedia for all types of presentations, winning several
awards for his work. Upon leaving Apple, he joined AMD where he helped create
training development standards currently used for worldwide training of sales
and marketing individuals.
As a partner in Merlin Media, Inc., he functions in the roles of Executive
Producer and VP. of Operations, with the responsibilities of creating multimedia
products and presentations, bringing his detailed knowledge of how people
best interact with computers and how people learn from different media. He
is also co-author of the book Desktop Video Studio published by Random House
Electronic Publishing in June of 1995.
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