Audience Web Audit
Not all audiences are the same, and on the web, one-site-fits-all does not
work. High school audiences tend to like complexity and bold colors and lots
of interactivity. Working adults like entirely different mixes of message
and medium. And seniors are one of the fastest growing segments of web users,
but they have web tastes all their own. And, these groups vary in their tastes
by geography and generation.
Before you design or redesign you site, it’s critical that you know
what your unique community and students want and expect in your website.
Interact communications can provide a complete audience assessment looking
at the content and design needs, technical preferences, interactive preferences
and communications needs of your key audiences.
Research at the beginning of your web project can make all the difference.
Contact us for more information.
