December 9 , Thursday, 1 p.m. Central
Pacific Rim clients may be called directly

Dr. Pam Cox Otto

Major Topics:

1. Scope of MP
2. Radio and TV
3. How Google TV Will Change the World
4. The IPad and Mobile Computing
5. Social Media, Gathering and Fragmentation
6. Tactics and Strategy for Exploiting Change
7. The Future Impact of Free Courses
8. Coming: Smorgasbord Degrees and Stars in Higher Education

January 13, Thursday, 1 p.m. Central
Pacific Rim clients may be called directly

”Precise Targeting for Low Cost Impressions Using Media Preferences”

Jim Mortwedt

Major Topics:

1. The Impression: The Unit of All Advertising and PR
2. The Interact Assessment Tool for Impressions FREE OFFER
3. The Internet is the Reach King
4. Cable: Slip, Sliding Away?
5. Print: Grossly Weakened But …
6. Word of Mouth: Much Misunderstood
7. Frequency: How Many Times Must I …
8. Who to Believe

February 17 , Thursday, 1 p.m. Central
Pacific Rim clients may be called directly

“What You Need to Know about the Media Preferences of Two Year College Students”

Jim Mortwedt

Major Topics:

1. The Generations, Everyone’s Different
2. Which Media? The Fallacy of Asking
3. Pour Sidewalks Where Paths are Worn, Study Behavior
4. When the Phone is Not Just a Phone
5. Is That the Garbage or Does that Idea Stink? Robocalls and Bathroom Walls
6. The Nubile and the Mobile
7. Where Have the Boys Gone? Never Waste a Crisis

March  10, Thursday, 1 p.m. Central
Pacific Rim clients may be called directly

”Data Driven Decisions for College Media Professionals”

Dr. Pam Cox Otto

Major Topics:

1. Shutting Them Up
2. Arbitron and formats
3. Nielsen
4. Pew media research
5. Cable television Advertising Bureau
6. Advertising Research Foundation
7. National Media Preferences Report
8. Primary Research: Unimpeachable Stuff
9. Covering Your Derriere

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