Publications Audit
Often times communication comes from multiple departments at a college. Over time the messaging and the look may lose some of its intended consistency. A publications audit includes the review of your marketing, enrollment, financial aid and other printed collateral materials to examine the external messaging, as well as key internal messaging to students.
The Process
• First the college provides Interact with college collateral and other printed materials to be examined. Don't forget to include annual outreach materials or alumni publications.
• Then using a custom audit instrument, Interact reviews all materials for consistency, completeness, coordination and quality of message, generational focus and effectiveness.
• Finally, the college receives a written report that summarizes the strengths and weaknesses of external and internal messaging.
How much will it cost?
$7,500 - $9,500 (variation dependent on the quantity of materials for review)
If you would like Interact to analyze all media, including web, please inquire about a full Communications Audit.