You need to decide how to market to your target audience without exceeding your budget. You have important choices to make. Do you know how to most effectively market to every demographic that you need to reach? What television stations do they watch, or are they watching at all? What radio stations are they listening to, or do they only listen to MP3s? Interact can get the answers you need to these questions and more.

Your college needs quality information to choose media that most effectively reaches your audiences. That is why Interact developed the National Media Preference study. The study identifies what media community college students pay attention to. In 2006, forty-three thousand students of various demographics gave us their opinions. We use this extensive study each year to help you target your media investments wisely.

More information on our 2008 Media Preferences & Lifestyle Survey