Pam Cox-Otto

Chief Executive Officer (Lead Marketing and Strategy Director, Public Speaker and Senior Management Team)

Highly skilled, a brilliant strategist, and possessing a wild sense of humor, Pam Cox-Otto, Ph.D. brings a wealth of experience to meeting the marketing needs of community colleges.  Pam has created statewide image and recruitment programs for community colleges, implemented government relations efforts, and recreated the brands of many colleges coast-to-coast.  She has written a book on best web practices for colleges (Making your Website Work, LRP), and is currently writing the first of a three-part book series on generational marketing for colleges.  She's a frequent national keynote speaker and she blends the latest research and marketing skills with a deep understanding of two-year colleges.  Pam's current expertise in research, planning and communications began humbly, as a television news reporter in the tiny California town of Eureka in 1974.  Her experience as a reporter was developed through covering Salinas, Monterey, Sacramento (the state capitol) and later ended as a reporter in the San Francisco television market.  She maintains a busy schedule, balancing her work at Interact with teaching in the MBA Program at Viterbo University (La Crosse, Wisconsin), raising her family, and writing books.  Her all-time favorite review of her personal speaking engagements came from a college president at an AACC presentation: "If Robin Williams were a woman, he would be Pam."