Competitor Positioning
Often the development of new programs and the remarketing of old ones depends
on your competitor’s advantage in the marketplace.
Offering weekend classes may not be a huge selling point if your competitor
is perceived as doing the same thing. Sometimes you know your competition,
but you don’t know how your competition is perceived in the market…
and that can make the difference.
Interact Communications offers competitor positioning research that allows
you to identify your competitor’s weaknesses in the marketplace, and
identify ways to differentiate your college.
For more information on college positioning research, contact
us.
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