Image Analysis and Research
What you don’t know about your college’s image can hurt you, and
at the worst possible time. A bad image can rear its head during a
referendum, or development drive, making the difficult task of gathering public
support, impossible. Interact can provide research that gets at the heart
of your image difficulties, making concrete recommendations to repair and
enhance your standing.
We can do a comprehensive image analysis, identifying the sources of image
problems, and mapping the strategies which can effective in eliminating the
problem. This research and analysis can be the first step in a complete
image campaign that helps insure the success of your program.
Sometimes it’s critical to understand your image in terms of your college’s
positioning within the marketplace. Sometimes your success depends
on your market position in relation to your competitors.
Interact Communications can provide full service positioning research to help
you develop image plans that build on your strengths.
Interact also offers full service public
relations and media production
services to help your implement your plan. Whatever your needs, from
strategic planning to tactical implementation, Interact can help.
Image Campaign Planning 
