Program Marketing Audit
Just as all products have a life cycle, so do academic programs. Some years
the "hot" programs are traditional liberal arts, and some years
they are straight technical training.
Sometimes when low enrollment strikes a program it’s a simple matter
of creating marketing materials that present the program to a target audience.
But sometimes there are issues within the program itself that must be addressed
before the program can increase its enrollment.
Interact has developed a marketing audit instrument that examines the program’s
strengths and weaknesses, and provides a solid basis for marketing decisions.
For more information on how a Program Marketing Audit can help your college,
contact us.
