The question of the century in marketing is: "How do you reach the new generational markets?"
Consider this scenario:
Young men are applying in decreasing numbers to your college. They are getting harder to reach. You can not call them since they have unlisted cell phone numbers. They don't answer their parent's home phone anymore. Television advertising is costly. The number of choices of other media are overwhelming, and you don't know which one reaches your target market most effectively. What do you do?
We know what to do. Interact uses its national media preferences data to help you reach every specific market you want:
Latino males? No problem... we know what they watch.
African American Women? No problem... we know what they listen to.
Everyone between the ages of twenty-four and thirty? No problem... we have listened to them.
We know what your audience listens to and watches; when and where. We know how to place your message in those media to allow you to reach them.