We have learned an important lesson by studying different generations and their preferences. Messages and media that make senior college leadership happy does not the make working adults happy, nor is it attractive to recent high school graduates or other audiences.
Not only does your message need to target its audience based on age and diversity but it must be consistent across all ages, and across the entire college. This balance between targeted messaging, targeted media, and consistency is an art.
It is an art that Interact Communications has developed and mastered.
We can create messages that resonate as much for Gen Y as Baby Boomers. We can create media that focus on one group or reach them all.
But that is not just art; it is science. This is the science that Interact Communications has studied and perfected.
