Recruitment is all about bringing people from the community to your front door. It uses media, messaging and the power of image to work. Your community is split by age, diversity, needs and wants. Effective recruitment is about creating messages that target groups effectively while creating a core image for your college that appeals to many groups.
We understand all the factors that go into creating an effective recruitment campaign.
We bring our services to bear to help you improve your college's recruitment in the most effective way possible.
This file is a graphically illustrated diagram of the process of recruitment of potential college students. It outlines how different media target broader or narrower audiences, and the relative cost and quality of the media needed to attract them.